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The web site britishseagullparts.com states the following, "Identify, Maintain, Repair and Find Parts for your British Seagull Outboard Motor on BritishSeagullParts." We noticed that the website stated " Identify Your British Seagull Outboard Motor." It also said " Wondering what model outboard youve got? Select the model code see sample serial number diagram at right from the dropdown menu below and click the GO button. If youre new to British Seagull outboard motors, you may also find the following links helpful. Where is the serial number located? How do I determine the age of my outboard?." The header had British Seagull as the highest ranking optimized keyword. This keyword is followed by British Seagull Outboard Motors, British Seagull Outboard, and British Outboard which isn't as urgent as British Seagull. The other words britishseagullparts.com used was Seagull. Seagull Outboard is included but could not be seen by web engines.